At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Each time this test is loaded, you will receive a unique set of questions and answers. Consider your resources and your role in ICS. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Contact commercial vendors to identify contacts and the process for news releases. Is the conduit for information to internal and external stakeholders. Many different social media monitoring tools are available. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Supporting information can be described as: A. Lesson 3 introduced the importance of establishing relationships with the media. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Lets review the different types of communication tools in more detail, starting with print media. 1. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Select this link to access a printable . People have a right and a need to know about the risks they face. Creates a positive impression of your organization. Quantify results when evaluating public information efforts. C. Identify all the news media covering the area. In other words, express parallel ideas in parallel grammatical forms. Managing public information is another fundamental element of emergency management. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Avoid acronyms. Resident/Non-Resident, Trainer Program, etc. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! You can find the complete list of courses in the Spanish language course list. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. A tornado strikes in the Midwest. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. . The AP Stylebook is used by most of the news media. What is in it for them? The news media and local government ask the community to send videos and photos via social media, email, and text messages. The role of the pubic information officer. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Practice talking in 5-second to 8-second sound bites. Develop and pre-test materials C. Develop an action planD. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 Please review the IS FAQ's for more information. They can be used for personal networking, professional networking, and sharing public information. Watching the background. People use technology to tell others that they are okay. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Do you know what to do to protect yourself and your family? IS 29.A Public Information Officer Exam Questions | FEMACourses Verdi White: And I believe that that has helped in our relationship with the media. Take a zombie apocalypse for example. Sit on your coat tail to keep your jacket from riding up. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Create clear and easily understood messages. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. FEMA does not endorse any non-government Web sites, companies or applications. The word zombie comes from Haitian and New Orleans voodoo origins. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us PDF NIMS Basic Guidance for Public Information Officers - FEMA The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. 'Ss S>*2MbX^f Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Having clear goals is the foundation for your campaign. Avoid getting involved in these media disputes. Increased information needs can be handled. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. Did the message reach the targeted audience? This awareness-level training is suitable for new PIOs. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Serves as an advisor to the Incident Commander. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Learn and respect your media contacts deadlines. Please review the IS FAQ's for more information. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. *F ;/7Bw1p i~$^y' _r] This includes: More information on learning about the whole community is presented in Lesson 4. Announce events of interest to your community or share information about an incident. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B You cant manage who shows up but you can and should manage contact with the site. They have access to the officials. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Better yet is the number of people who call and request preparedness kits! For some incidents, implementing a media area may be an important way to manage the situation. Use the media area for all media releases and conferences. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Its not complicated; its very easy for them, which makes for better reporting. One that is completely out of reach is de-motivating. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). The Governor declared the emergency following a similar declaration by Liberty County. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Keep the subject and verb close together. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Another way to express your key message B. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. what is role of public information officer in fema? PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu